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All automation halted for this client. No budget changes, lead sync, or auto-responses will run.
Dashboard
■ Overview
🏆 LSA Score
Management
☎ Leads
★ Reviews
$ Budget
⚠ Alerts
Intelligence
⚙ Optimization AI
📍 Position
👥 Competitors
📈 Lead Quality
📞 Call Intelligence AI
📍 Geo Performance
📅 Schedule
💰 ROI Tracking
Reports
📅 Weekly
📈 Monthly
Workspace
📋 Onboarding
👤 Profile
✉ Communications
Settings
⚙ Google Account
🏠 GBP Linking
🔌 Automation Engines
EMERGENCY STOP ACTIVE
All automated actions are halted for this client. Budget, leads, reviews, and optimization loops are paused.
Performance Report
No Analysis Available
Run a performance analysis to see your campaign scored across 7 dimensions with actionable recommendations.
⚠
Not Connected — No Score Yet
A grade is intentionally withheld until this account is connected and syncing real data from Google — a score computed with no data would be meaningless. Link the account under the LSA manager (MCC) and confirm the first sync.
OUT OF 100
Position
Rating
Reviews
CPL
Response
Performance Dimensions
Score Breakdown
Strengths
Needs Improvement
Dimension Detail
/100
Campaign Metrics
Market Position
Star Rating
Review Velocity
per month
Cost Per Lead
Responsiveness
target: 90%+
Top Impression
abs. top of page
Lead Quality
Action Plan
LSA Dashboard
Google Ads account not connected. Connect account
⚠ Not syncing. This account has a Customer ID on file but Google is refusing access — it isn't linked under the LSA manager yet, so no leads, budget, or campaign data are coming in. Details
Campaign Health
Position
Reviews
Response
CPL
Budget vs Target Ad Spend
/mo target · $/wk est.
Spend (30d):
of $ target
Google weekly budget: $
Budget Sweet Spot
Optimal weekly budget
Watching delivery to find the budget where ads start showing.
probes completed
Found
Disabled
Sweet spot discovery is not enabled for this account.
Target Ad Spend/Mo
Charged Leads (30d)
Total Spend (30d)
Cost Per Lead
Avg Rating
Impressions (30d)
Responsiveness
ATIS %
ATIS # (30d)
Daily Calls, Charged Leads & Spend (30d)
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Lead Pipeline (30d)
Booking Rate:
Weekly Cost Per Lead Trend
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⚡ AI Intelligence Active
Budget Optimization
Sweet Spot:
Lead Triage & Feedback
Bid Optimization
Strategy:
Review AI
AI draft replies for new reviews
Auto-Response
Delay:
Schedule & Geo Intel
Monitoring performance by hour & location
Position check + competitor scan active
Data syncs every 4 hours · Lead triage runs on new leads · Budget checks daily · Position checks weekly
Leads
Total
Valid
Invalid
Pending
Credited
Call Disposition — auto-determined from charge status (last 30 days)
Booked (charged)
Archived (total)
↳ Not Charged
↳ Credited
Pending
| Date | Type | Contact | Duration | Charged | Disposition | Triage | Feedback | Actions |
|---|---|---|---|---|---|---|---|---|
| — |
|
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No leads found.
Reviews
Total
Avg Rating
5-Star
Drafts Ready
Unreplied
Reply (sent)
AI Draft — Review & Send
No reply yet
No reviews synced yet.
Budget Management
AI Managed⚡
8-Rule Optimization Engine
Runs every 2 hours ·
No actions yet
· Cooldown active
🌞 ()
● Active
Weekly Budget
Est. Monthly
Spent (30d)
CPL (30d)
Per-Lead Bids
The actual cost-per-lead bid Google holds, per service category. The
column is the one active in the current bidding mode.
| Service | Target CPA | Manual CPA | |
|---|---|---|---|
| $ |
No category bids returned by Google for this campaign.
Bid editing is off for this account (read-only). Enable it per account to allow changes.
Target CPL (tCPL)
Suggested: $/lead
Optional semi-automated control under Maximize Leads: Google aims to keep your
average cost per lead near this target while still optimizing the auction.
Sets the target across all service categories (some leads may
cost more or less; it's an average, not a hard cap).
$
Enable bid editing (button above) to set a Target CPL.
⚡ AI Recommendations
$/wk
Target CPL $
📈
Manual Budget Override
$
/week
AI engine will resume optimization after 4-hour cooldown. Never set below $50/week.
Budget History
| Date | Old | New | Reason | By |
|---|---|---|---|---|
| AI |
Alerts
No active alerts.
Weekly Reviews
Auto-Populate
No weekly reviews yet. Click "Auto-Populate This Week" to generate one from live data.
PAUSED
Verified
Weekly Budget
Charged Leads
New Reviews
Messaging
Rankings
Budget:
Monthly Reports
No monthly reports yet. Reports are generated automatically on the 1st of each month.
Charged Leads
Total Spend
Cost Per Lead
Credits
Impressions
Clicks
CTR
Optimization Center
AI Engine8
Budget Rules
2h
Run Interval
Active Alerts
Seasonal
🛠 Protective Rules (Fire first, suppress growth)
Quality Gate
Credited leads > 25% in 7 days → reduce budget 15%
Watching
Budget Exhaustion Prevention
Projected to exceed monthly cap → auto-reduce 10%
Watching
ROI Gate
Cost per booked lead > 2x target → switch to ManualCpa
Watching
📈 Growth Rules (Suppressed if protective fires)
Position Defense
ATIR < 50% + good responsiveness → increase bid 10-15%
Watching
Demand Surge
2-day impressions > 150% of 7-day avg → increase budget 20%
Watching
Ramp Up
Utilization > 95% + efficient CPL → increase budget 25%
Watching
💡 Analysis Rules
Pacing Alert
Front-loaded spend (Wednesday Problem) → alert manager
Watching
Plateau Detection
3+ weeks of low marginal return → pull back to pre-ramp
Watching
⚡ Last Analysis Results
Recommendations
Alerts Generated
Auto-Executed
:
No changes needed — all metrics within optimal range.
💲 Bid Strategy & Per-Category Bids
Current Strategy
Category CPA Bids:
Connect Google account to see category bids
Position Monitoring
Checks 2x/weekCurrent Position
Our Rating
Our Reviews
In Carousel
📈 Position Trend (30 Days)
📅 Check History
| Date | Keyword | Position | Rating | Reviews | In Carousel |
|---|---|---|---|---|---|
No position checks yet. Click "Check Now" to run one.
Competitive Intelligence
DataForSEO
Aggregated from position checks (last 30 days)
Market Ceiling Estimate
Est. Market Leads/Mo
Max Capturable (25-40%)
Our Monthly Leads
Market Share
Headroom:
Avg CPL:
Budget for Max:
Based on unique providers seen in market, days of performance data.
Run a position check first to estimate market ceiling.
Budget Exhaustion Signals
Competitors who disappear later in the day may have smaller budgets or limited business hours. A high drop-off from morning to evening suggests budget exhaustion — an opportunity to capture their leads.
Competitor
Morning
Midday
Afternoon
Evening
Drop-off
Insights
Note: Some competitors may disappear in evenings because they limit their ad schedule to business hours, not necessarily because they ran out of budget. Consistent morning-only visibility is a stronger budget signal than evening drop-off alone.
This feature requires multiple position checks per day at different hours. Currently, checks run once daily. Multi-hour checking can be enabled to populate this data.
Unique Competitors
Avg Rating
Avg Reviews
Market Density
Competitor Breakdown
Business Name
Rating
Reviews
Seen
No competitor data yet. Run a position check first.
Rating Distribution
Lead Quality Analytics
AI TriageTriage Accuracy
Cost / Valid Lead
Credit Rate
Booking Rate
Cost / Booked Lead
🎯 Triage Breakdown
Total Leads
Valid
Invalid
Needs Review
Pending
📈 Weekly Lead Quality Trend
🕑 Leads by Hour of Day
Taller bars = more leads. Color intensity = higher valid %. Useful for ad schedule optimization.
📅 Leads by Day of Week
📞 Performance by Lead Type
·
·
· Avg call:
Valid Rate
Call Intelligence
AI ScoredCalls Scored
Booking Rate
Lost Opportunities
Missed Calls
Avg Handling
Pending
No scored calls yet.
Scoring is in progress — check back soon.
| Date | Phone | Handling | Intent | Outcome | Flags | Summary & Coaching |
|---|---|---|---|---|---|---|
| Lost opp Missed Invalid |
💡
|
Geo Performance
Per-ZipAnalyzes lead distribution by zip code, computes per-area performance, and generates geo-targeting recommendations. One row per zip, aggregated across the last 6 months.
Top Zips
Underperforming
Recommendations
No geo data yet. Click "Run Geocoding & Analysis" to map existing leads by zip code.
Performance by Zip Code
| Zip | City | Leads | Valid | Booked | Revenue | CPL | Score |
|---|---|---|---|---|---|---|---|
|
|
Recommendations
Approving a recommendation authorizes a Google service-area change, applied automatically after a 24-hour review window.
No recommendations. Run analysis to generate.
Ad Schedule Optimization
168-SlotScores all 168 weekly hour-slots by lead quality and recommends boost/reduce/pause bid modifiers. View & analyze only — schedule changes are applied to Google by the automated scheduler, not from here.
Boost Hours
Pause Hours
Active Hrs/Wk
Safety Check
No schedule analysis yet. Click "Analyze Schedule" to score the 168 weekly slots.
Weekly Schedule Overlay
Boost
Reduce
Pause
Safety Guardrails
All safety checks passing
Min active 8 hrs/day · Min 5 active days/wk · Max 42 pause hrs/wk
Run analysis to see validation results.
Boost / Reduce / Pause Slots
| Day | Hour | Valid Leads | Valid % | Bid Mod | Tier |
|---|---|---|---|---|---|
ROI Tracking
Total Ad Spend
Booked Leads
Cost / Booking
Booking Revenue
📈 Lead-to-Booking Funnel
100%
💰 Key ROI Metrics
Total Ad Spend
Charged Leads
Credited Back (Invalid)
Valid Leads
Booked / Converted
Cost per Valid Lead
Cost per Booked Lead
Total Booking Revenue
ROAS (Return on Ad Spend)
How to improve ROI tracking: Mark leads as "booked" and enter booking values in the Leads tab. The AI triage automatically identifies valid vs invalid leads, but booking confirmation requires human input. The ROI Gate rule (Rule 3) uses this data to optimize bidding strategy when cost per booked lead exceeds target.
Onboarding Pipeline
Onboarding Progress
📋 Business Information
🔐 Licensing & Insurance
⚙ Campaign Configuration
👤 Contact & Access
Expires:
📋 Business Information
City and State are required for LSA position tracking and competitive analysis via DataForSEO.
🔐 Licensing & Insurance
⚙ Campaign Configuration
👤 Contact & Access
📝 Business Description
Business Highlights (select up to 6)
Selected: / 6
Service Areas
Job Types / Practice Areas
Media Checklist
Business Hours
LSA ads only show during active hours
to
Closed
Total active hours/week:
Ad Schedule Hours
Hours your LSA ads are scheduled to run — may differ from business hours
to
Off
Total ad hours/week:
Profile Management
Profile Score
Complete your profile to improve LSA ranking. Google favors providers with complete, verified profiles.
What Google Has
Live data pulled from Google Business Profile & Google Ads APIs
📋 Our Records (Manual)
Data we entered — supplements what Google has
Google data is the source of truth. The top section shows what Google actually has for this account — pulled live from the API. Our manual records supplement this. If Google shows something different from our records, Google's data is what's actually being used for the LSA listing.
Communications
⚡ Speed-to-Lead — Instant Lead Response
Auto-acknowledge every new lead within seconds by email and/or SMS. Email sends immediately (SMTP live); SMS requires Twilio credentials in the environment.
Send a real test:
⚡ Automated Communications
⚡
Critical Alert Emails
Sends email when critical alerts fire (position drops, budget issues)
Active
💬
AI Review Reply Drafts
Generates AI drafts for all new reviews. 5-star reviews auto-sent.
Active
📈
Lead Triage Notifications
Email when leads require human review (low AI confidence)
Active
💰
Budget Optimization Alerts
8-rule engine runs every 2 hours, alerts on critical changes
Active
📈 Report Delivery
Configure automated weekly and monthly report emails for this client.
Enabled
Off
Enabled
Off
Report Email Address
Defaults to onboarding contact email if left blank.
Last weekly report:
Last monthly report:
🔒 Coming Soon
📱
Review Request SMS Drip
Text (1hr) → Email (24hr) → Follow-up (72hr) after completed job
Needs Twilio
💬
LSA Message Auto-Reply
Auto-reply to LSA messages within 60 seconds
API Limitation
📧 Notification Recipients
Alerts and notifications are sent to the contact email configured in the onboarding form.
Google Account
Connected & syncing — Google Ads account
⚠ Not syncing. Customer ID is on file, but Google is refusing access. This account must be linked under the LSA manager (MCC 6633716933) in Google Ads; until then no leads, budget, or campaign data sync.
No Google Ads account connected.
Connect the client's Google Ads account to enable automated lead sync, budget management, and review tracking.
Connect Google AccountOr link manually:
Google Business Profile
GBP Linked
Account:
· Location:
GBP not linked. Reviews, business hours, and GBP metrics cannot sync until a location is connected.
Searches all GBP accounts under the OAuth identity
Select the correct GBP location for this account:
Automation Engines
Turn an individual automation engine on or off for only. This does not affect any other client. Turning everything off is equivalent to the Emergency Stop; these toggles give you per-engine control.
Loading engines…
Budget
API Cost
Messages
AI
Custom